POWER, BENEFITS AND FEATURES OF BRANDING

  • It costs 6 times more to attract a new customer than it does to keep an old one
  • 90% of Consumers purchase from a competitor following a poor customer experience
  • Only about 4% of dissatisfied customers complain. 96% just go away.
  • A 5% increase in customer retention increases profits up to 125%
  • Probability of selling to an existing customer: 60-70%, Probability of selling to a new one: 5-20%
  • Customer Loyalty can be worth 10 times as much as a single purchase

benefits of Corporate branding

  • Memorability
  • Loyalty
  • Familiarity
  • Premium image, premium price
  • Extensions
  • Greater company equity
  • Lower marketing expenses
  • For consumers, less risk