Posted by Akanksha Written by Amit Pandey

Real estate and digital marketing the new phase of business!

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Digital marketing has been quite a popular topic of discussion and way of doing business over a long period of time. Real estate as a sector of business is a challenging subject. Finding potential leads and pursuing them to a mature on is a tough task as compared to any other sector. With digital marketing acting as a major tool for lead generation, the previous method of acquiring leads through traditional way has gone down. The well established area of digital marketing will be a great factor for real estate business if used accordingly.

We should know the branches of digital marketing and the well planned usage of each of these. The main focus for real estate industry goes with lead generation which can be done through email marketing, ad campaigns and social media marketing. SEO is slowly turning out to be old as SMO is getting more popular with increasing social media platforms and its usage.

To increase the brand awareness of the product and demand, digital marketing is the key player. We can target the desired audience with number of tools. With a well integrated website and a well strategy driven marketing ideas, one can surely attain a desired result.

The Real estate top players are lead by good responsive websites and digital marketing strategy that drives them a good deal with the potential customers. With digital marketing coming together into real estate one can actually channelize the results they want. Hence, one has to now look upon the digital tools they want to integrate with.

image Digital marketing has been the backbone for many real estate companies over the past few years. With a demand in the digital marketing field many new projects are coming up which is going to be digitally integrated.

For all that we do in digital marketing, lead generation forms a very important role. Without consumers no business can run properly. It’s a consumer world as they say, and we as digital marketers are living in it. A smart lead generation strategy would involve creating strong experience and build a consumer-seller relationship. The right placement of CTA will be one of the factors to keep an engaging audience on the web page. As long as CTA is placed in the primary fold there is nothing to worry about.

With many, the pop ups and slide-in forms are the new way of lead generation. They are good to use if it is relevant to audience visiting that particular page. Having a good and engaging CTA will help the business and 40-90% work is done. Just filling a plain web form would not attract much audience interest and they might just overlook or not wish to fill in the details.

Also, anchor text is the new form of CTA is effective and engaging way of lead generation.

Social media in digital marketing helps in lead generation. Facebook and Twitter are a great source of engaging audience with day-to-day activities. Social media activities are good for allowing the audience to reach to the site which can turn a potential consumer to a mature deal.

Therefore, we can say that with digital marketing a cost effective strategy can be planned out and a proper way to approach the target audience can be bought in.